Pepsi and the National Football League are launching the Pepsi NFL Anthems initiative featuring four originally created anthems by Kid Rock, Kelly Clarkson, Ice Cube and Travie McCoy, as well as a remixed version of Wiz Khalifa’s Black and Yellow Clarkson has already released her song for the Dallas Cowboys, Get Up (A Cowboys Anthem), and McCoy has come up with All In for the New York Giants.
The remaining songs will bow weekly and be made available for free download at PepsiAnthems.com.
The programme is an extension of Pepsi’s Live For Now campaign, which looks to capture the excitement of the moment and deliver experiences and content which are ‘current in pop culture’.
“Music and football are inextricably linked and Pepsi has consistently worked with us to integrate music into our fans’ experience in unique and exciting ways,†says Keith Turner, NFL’s svp for sponsorship & media sales.
SOURCE: Brandebiz
