Buick has announced that the 2013 Regal will come equipped with standard eAssist when it hits dealers in the fall. As a result, the MSRP of base model will jump considerably over the 2012’s starting price. While last year’s Regal started at $27,055, with eAssist as a $2,000 option, the 2013 model starts at $29,015.
While we knew that eAssist would be standard in the 2013 Regal, this is the first pricing information we’ve seen. This further classifies the Regal as a premium sedan, and distances itself from the entry-level Buick Verano, which starts at $22,585, but can cross $30,000 when fully loaded. The downside of this move is that it detracts from the value argument when comparing the Verano and Regal.
Still, Buick hopes that buyers will be drawn in by the improvement in fuel economy. While last year’s base Regal returned EPA fuel economy numbers of 19 miles per gallon city and 31 highway, the standard eAssist four returns 25/36.
autoblog
