Chrysler has just released its first Dodge Dart commercial that will debut during the Major League Baseball All-Star Game on Tuesday night.
The commercial kicks off the Dart’s “New Rules” ad campaign and features the Jay-Z and Kanye West single “No Church in the Wild” as its soundtrack. This 90-second commercial titled “How To Change Cars Forever” is a rapid-fire ambush of information outlining what it takes to make a car. Auto insiders and enthusiasts will enjoy all of the steps taken to create any car and the general public will appreciate the humor sprinkled throughout the commercial, including a cameo by New England Patriots quarterback Tom Brady. We appreciate that Chrysler appears to be the only auto manufacturer willing to tackle long-form ads as of late (see also: Super Bowl).
“Adding a dose of fun, creative license and Dodge brand humor, (the commercial) captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car,” says Olivier Francois, head of marketing for Chrysler Group LLC.
The full Dart ad campaign kicks off in September, though teasers like this should be making their way into media outlets between now and then. The 2013 Dodge Dart is beginning to roll into dealerships right now.
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