“There is a vacuum left in the small pickup category,” says Jesse Toprak, vice president of market intelligence for TrueCar.com in a new Detroit Free Press report. And as we all know, the automotive industry abhors a vacuum.
Joe Veltri, VP of product planning for Chrysler, sees that vacuum as a potential for profits.
“Based on our data, young males still aspire to own a pickup,” Veltri says in the story. “Historically, if you go back to the ’80s, the compact or midsize pickup segment was bigger than the full-size segment.”
Full story: Autoblog
