Emmis Communications announces Donyshia Benjamin as the new Marketing Director of Emmis NY. As the current Senior Director of Promotion and Digital Media for Emmis New York, Benjamin brings a decade of traditional and digital media experience as well as guiding marketing strategy to the company.
In her most recent role as Sr. Director of Promotion and Digital Media at Emmis New York, Benjamin responsibilities included driving 360 Integrated Multi-Media campaigns, orchestrating driving promotions, digital/mobile/social media, branded entertainment content, business development, event production and community outreach.
“As Sr. Director of Promotion and Digital Media for Emmis New York, Donyshia guides marketing strategy and distribution, and she will continue to do so as our Marketing Director including everything from publicity to promotions to advertising and leading the overall department,†says Alex Cameron, Senior Vice President/Marketing Manager of Emmis New York.
Benjamin is recognized by her colleagues as an expert in execution and as one of the industry’s creative thinkers collaborating and influencing the future of marketing while embracing the new age of technology and digital. Benjamin’s Radio Marketing, Event and Concert Production experience coupled with her Sports Marketing background has allowed her to spread her wings and transform into an Integrated Marketing and Digital Specialist in the young adult to adult 18-34, 18-49, 25-54, listeners and users and in particular HOT 97 fans that she knows like no other.
“Donyshia has work ethic, loyalty and desire for Emmis NY to win while being a major contributor to so many successes over the years clearly earn her a long over due promotion!†continues Cameron.
Benjamin graduated from NYU with an M.A., Media Studies and Music Business; Concentration Marketing and Publicity New York University, Steinhardt School of Education – New York, in 2002, and received a B.S., Double Major: Communications Arts and Athletic Administration from St. John’s University – Jamaica, NY in 1995.
With all of her life and marketing experience, Donyshia Benjamin is ready to flip the page to a new program and take the reigns to continue at the top.
