Wow, Facebook Video is slowly becoming Mark Zuckerberg’s next big moneymaker. The number of videos viewed on Facebook has tripled since last summer. Out of the 3.32 billion dollars of advertising revenue from the website, 73% of it came from mobile views. Facebook updated its mobile software and feed algorithms. This helped to accommodate more video playback to happen when their members scroll through their timeline. You can see this focus on software user friendly videos with the auto playback feature you see on Facebook now that silently plays video as soon as you scroll on them. This has definitely paid off for the social media conglomerate because viewership numbers have been climbing greatly.
With this trajectory, Mark Zuckerberg’s baby is becoming a huge contender in the online video market. So huge in fact that Youtube should start looking over their shoulder. Facebook is definitely on pace to become the number one video sharing website online. TatWza has probably watched a few silly cat videos on Facebook. Although most Facebook videos are user generated and have a tendency to be a lower quality, with a little investment into Facebook Video, Zuckerberg can change all of that. Interestingly enough Facebook has not been focusing on monetizing from video ads it has only been charging companies to promote their videos. You will definitely see Facebook Video becoming an important part of Facebook’s business plan. Mark Zuckerberg definitely knows what he is doing when it comes to driving traffic and knowing what people want to watch. Theres a difference between what you think people like and what they actually click on.
Source: FastCompany
