Yesterday the Brooklyn Nets logo was leaked and today we have pictures of the Nets merchandise. Â All of this was set to be revealed on Monday at the Modell’s Sporting Goods store across the street from the Barclay’s center. Â Of course everything gets leaked nowadays so check them out after the jump.
At the Barclays press conference yesterday, Atlantic Yards developer Bruce Ratner spelled out the branding strategy for the new team: “The primary brand is Brooklyn, Brooklyn, Brooklyn.” Though they aren’t getting rid of the “Nets” part, it does seem as though it’s being de-emphasized for now: “There was a lot of debate and surveys were taken and the results came out that there is a legacy to the Nets. It is not like we were moving to the West Coast or something. A lot of work was done, a lot of research.”
