Much as it is to any automaker doing business there, China has grown to become a vital market for the Jeep brand. In fact, the Chrysler group’s iconic SUV brand sells more vehicles in China than anywhere outside North America. And so to celebrate its success in the Chinese market, Jeep has rolled into Beijing with the customized Wrangler you see here.
What sets this design concept apart from any other Wrangler Unlimited is the dragon motif that dominates throughout. Jeep started with a Rubicon Unlimited, blacked out everything from the fenders and bumpers to the wheels and roof and applied bronze-gold dragon decals to the hood and left flank, the spare tire cover, the unique carbon-fiber engine cover and the interior. Bronze-gold trim complements throughout, with a gold and black leather interior with gold snakeskin bolsters to top it all off.
More than a simple decal job, the Wrangler Dragon design concept looks pretty convincing, and if demand in China is high enough, Jeep might even build it. Just don’t count on it showing up in your local dealership on this side of the Pacific.
autoblog
