If you want to buy a new car, you go to a car dealership. If you want to buy a ridiculously expensive and luxurious cashmere sweater in any color imaginable, you go to Harrods. At least that’s the way it once was, but these days the swanky London department store has been turning its front window display into an automotive showroom.
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A year and a half ago Aston Martin put its Cygnet city car on display at Harrods, a lead that Lexus followed with a showcase of luxury hybrids in the same space a month later. Fisker followed suit just a few months ago, and now Mini is doing the same with its Goodwood edition hatchback.
Full story: Autoblog