Posted by Sabrina B. @gametimegirl & DJJUANYTO
The NBA has unveiled a series of t-shirts branded with the Twitter handles of some of the league’s most popular players who are heavy Twitter users.The shirts are available on the NBA’s primary website, NBAStore.com, which feature a hashtag with the team’s logo on one side, and the player’s Twitter handle above their number on the other side.
The shirts feature Kevin Durant, Dwyane Wade, Carmelo Anthony, Chris Paul and others of the league’s 350 active Twitter users and retail for $23.99.
The NBA isn’t the first league to venture into Twitter merchandise territory. Teams in Major League Lacrosse have also tried to increase their overall social media presence, and the presence of their players, by using Twitter handles on jerseys, with the Philadelphia Wings taking the lead.
It’s a solid strategy for the NBA, a league that is always looking to engage its fans with its most popular players.
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WRITTEN BY Kris Hughes Network Manager & FULL STORY HERE
