Land Rover is no stranger to achieving lofty goals, whether it’s summiting one of the world’s tallest mountains or traversing expanses of its most barren wilderness. But this time, it has reached another milestone altogether as the millionth Discovery (sold in the States as the LR4) has rolled off the marque’s West Midlands production line.
The achievement was reached just the other day at the JLR assembly plant at Solihull near Birmingham, England, expedited as it was by a 20 percent workforce expansion over the last six months to keep up with demand for the 45,000 units sold across 170 markets in the last year alone. But rather than consigning the capable luxury SUV straight to the museum or selling it to an waiting customer, Land Rover has more philanthropic plans in mind for the landmark vehicle.
To mark the occasion, Land Rover is embarking on an 8,000-mile expedition across thirteen countries over 50 days, starting in Birmingham and ending in Beijing. The epic transcontinental road trip – being undertaken in the very same millionth Discovery built – is earmarked to raise £1 million ($1.95M) for the International Federation of the Red Cross and Red Crescent Societies in the most ambitious fundraising project the British automaker has ever undertaken.
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