General Motors took dead aim at the Ford F-150 during the Super Bowl by airing a spot for the Chevrolet Silverado. The ad featured a post-apocalyptic scene where only Silverado owners survived the end of the world and Ford customers were left to fade into the fossil record.
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Interestingly enough, however, the spot may not have had the intended effect of pushing more eyes toward GM products.
Full story: Autoblog
