This year Mopar is celebrating 75 years since its name – a combination of MOtor and PARts – was first trademarked. During that time, Mopar has evolved to become synonymous with performance parts for Chrysler and Dodge vehicles, as well as amp’d-up specialty package vehicles, vehicle service and maintenance, and add Fiat to the long list of Chrysler Group brands it supports since the Italian automaker took part ownership in the smallest of Detroit’s Big 3.
Anniversaries usually come with presents, and Mopar is bring four to show and share at the Chicago Auto Show next month. The first, and only one that will be sold turn-key, is the ’12 Mopar 300, which becomes the brand’s third factory-built model for modern times following the ’10 Mopar Challenger and ’11 Mopar Charger. While offering no more power than a standard 5.7-liter V8-equipped 300, the ’12 Mopar does benefit from a new final-drive ratio of 3.91:1 that drops its 0-60 time in the low five-second range, as well as a significantly stiffer suspension, grippier tires and brake system upgrades.
Then there’s the exterior. If the plague’s preferred method of transmission were by car, this would be its ride. It is the Black Death on wheels, which themselves are 20-inch, 8-spoke forged aluminum rollers painted Gloss Black with Mopar center caps. We especially like the tasteful blue striping that appears across the ’12 Mopar’s sides and around its rims. While we’ve yet to see it, Mopar says the interior is equally void of light save for accents of Mopar Blue.
Only 500 of these ’12 Mopar 300 models will be built and sold this summer for the price of $49,700, which includes destination charges. Each one will also come with a special box of goodies that includes Mopar-branded key fobs and merch; proof of the vehicle’s exact manufacture date and number built; and a sketch of the car signed by its designer.
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