A few months ago, Steve Shannon, vice president of marketing at Hyundai said the brand would tailor its Super Bowl commercials to the game, instead of focusing just on features, and with this peppy quip: “We’re making Super Bowl spots. We need to get that headset on. The bar is high.”
The first three ads are, and in one of them, “All for One,” a designer needs a little extra support getting a job done. He gets it from his coworkers. And plant workers at Hyundai’s Montgomery, Alabama facility. And Rocky. Check below to check that one out along with “Cheetah” (pictured) that features the 2012 Veloster Turbo and “Think Fast,” which introduces the revamped Genesis Coupe R-Spec You’ll also find the press release describing Hyundai’s Super Bowl gameplan and find link links to watch the behind-the-scenes videos for each, as well.
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