You won’t have to wait until February 5 to see the new Suzuki Super Bowl commercial, as it’s hit the automaker’s YouTube channel in advance. Featuring an Eskimo who trades in his sled on an all-wheel-drive Kizashi, it’s fun and decidedly more upbeat than last year’s marauding snowmen.
Still, we kind of prefer the snowmen, which were more unconventional than the Eskimo ad’s predictable plot. This year’s ad also embraces two of the major Super Bowl ad tropes of recent years: adorable dogs and bickering couples. Neither of which is likely to win Suzuki any points for creativity.
Regardless, we have to admit that sliding a Kizashi at opposite lock across the frozen tundra looks like fun, and we think the underappreciated Suzuki is worthy of some extra attention.
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