Audi apparently couldn’t wait until the Super Bowl to show off the ad it will run during the Big Game. The German automaker has released its spot, and sure enough, the quick clip has cashed in on the current vampire craze. The commercial features a clutch of gen x/y/millennial 20-something vamps out for an impromptu fireside party. When their hero arrives in an Audi S7 with an extra cooler of O Negative, disaster ensues. At least the company chose an excellent soundtrack. The whole drama plays out under the silky tones of Echo & The Bunnymen’s “Killing Moon.”
Audi unveiled the spot mere days after teasing its Super Bowl ad after Facebook fans beat the company’s Race The Light game on the social network.
We have to say, we’re a little underwhelmed by the spot. Audi is on an undeniable roll right now with products like the TT-RS and A7 littering showrooms across the country, so it’s a bit sad that this was the best feature they could muster to highlight in a Super Bowl commercial.
autoblog
