If you’re going to shell out for a brand new Rolls-Royce, you’re going to want to get it exactly the way you want it, right? Right. And that’s the case for the majority of buyers even of the (relatively) more accessible Ghost as it is of the higher-end Phantom range. In fact, Goodwood reports that 56% of buyers of the Ghost (including the extended wheelbase model) opted for some measure of personalization direct from the factory.
Intriguing as those numbers are – and as helpful as they’ve been to the BMW division’s bottom line – they still pale in comparison to the proportion of customized Phantom models. In North America alone, a solid 84% of Phantom buyers opt for bespoke personalization (up from just 30% in 2005). In continental Europe, those numbers rose from 50% to 89%. In the marque’s home market of the UK, they rose from 60% up to 88%, while in the Asia Pacific market they jumped from 50% to 79%. Most impressively, however, just about every single Phantom ordered in the Middle East comes in as a custom order, standing at 99% from the 75% at which it stood in 2005.
So just what constitutes “bespoke personalization” in the Rolls-Royce catalog? It could be anything from unique paint colors (like the questionable metallic pink pictured above) to custom humidors.
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