The stereotype of elderly drivers preferring Lincolns and Buicks has to come from somewhere. TrueCar.com took a look at the past two years of car sales to buyers at least 65 years old and found a couple common threads. The first thing these buyers are looking for is familiarity. The nameplates and vehicle types that were popular when these buyers were younger rank high with senior buyers, kind of the same way people’s musical preferences get frozen in time.
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Value is also a big attractor for the senior dollar, a consideration for buyers nearing the end of their careers or already on fixed incomes.
Full Story/Pics: Autoblog
