Chrysler Group today named Timothy Kuniskis head of Fiat brand for North America, replacing Laura Soave, who “has left the company and will pursue other interests.” Hit the jump to read the rest of the story.
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Kuniskis, 44, most recently served as director of marketing for the Chrysler and Fiat brands. The change is effective immediately, Chrysler said in a statement.
Soave, 39, who supervised Chrysler’s efforts to reintroduce the Fiat brand in North America after a 17-year absence, attended the rollout last week of the Fiat 500 Abarth at the Los Angeles auto show, but did not participate in the press conference, raising further questions about her tenure.
She joined Chrysler in March 2010 after she had previously worked in marketing for both Ford and VW. Fiat’s only North American vehicle, the subcompact 500, has suffered from lagging sales in part because of slow development of its U.S. dealer network.
