It was surprising in Frankfurt a couple of months ago to find Land Rover there with not one, but two distinct versions of the DC100 concept: one hardtop and one open-air model. But when the LA Auto Show opens later this month, Land Rover is set to unveil a third version.
Don’t know how the LA show car will differ from the two we’ve already seen, or what body-style it will carry. But together with the assertion attributed to the company’s brand director that the next-generation Defender should appeal to “Californian surfer dude”, it is a strong indication that the production DC100 will be offered in North America.
That’s not who Land Rover will primarily target with the new model, however: the company aims to use the DC100 to get back in touch with its roots, marketing it to relief organizations and wilderness expeditions in the Third World.
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