A convicted sex offender admitted he kissed and fondled a cardboard cutout of a woman, which was part of a Rite Aid pharmacy’s advertising display.

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Charlie J. Price, 57, of Pittsfield, pleaded guilty to a single count of disturbing the peace, subsequent offense, and was ordered to pay a $200 fine by Central Berkshire District Court Judge Fredric D. Rutberg.

Saturday around 5 p.m., Price, who was allegedly intoxicated, walked into the Rite Aid pharmacy, “grabbed hold of the sunglass display, hugged it tightly and then began to lick and kiss the face of the female party on the display,” according to a Pittsfield Police report.

This behavior lasted about a minute, according to police, and ended when Price fell to the floor. He eventually got back on his feet and began yelling and screaming, according to the police report. Meanwhile, Price’s behavior apparently scared customers who “actively” tried to get away from the area. Price was arrested by the Pittsfield Police.

Price is a Level 3 sex offender, and therefore is considered to be at a high risk for reoffending. In 1991, he was convicted of indecent assault and battery on a child under 14. Last year, he was convicted of open and gross lewdness and lascivious behavior, according to the Sex Offender Registry Board.

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