When General Motors announced that the ad agency in charge of Chevrolet was up for review, the speculation was that its “Chevy Runs Deep” ad campaign could be on the ropes after only one year. Critics say “Runs Deep” doesn’t have the impact of previous campaigns like “See the USA in Your Chevrolet,” “Heartbeat of America” and “Like a Rock,” but GM apparently doesn’t doesn’t see it that way.
The General has reportedly informed Advertising Age that the creative review of Goodby Silverstein & Partners is all about reducing complexity and cutting costs. GM spokesman Tom Henderson is quoted as saying that the review “is consistent with GM’s push to reduce complexities across the business.” Henderson reportedly added that GM hopes to “make a decision on a way forward, concurrent with a decision on our media-buying and planning review, by the end of this year.”
The new year at GM may or may not come without Goodby Silverstein & Partners, but it looks like we can expect the “Runs Deep” campaign in 2012 and beyond.
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