Posted by Sabrina B. @gametimegirl & @DjJuanyto
Despite his disappointing performance in the clutch during the NBA Finals, LeBron James has the “Heart of a Lion,”according to sponsor Nike.
The Swoosh has developed a triumphant new Lion logo for King James’ new Nike Sportswear collection that’s reminiscent of the coat of arms of medieval English monarchs such as King Richard the Lionheart.
The Miami Heat superstar’s new “Lion 6” logo is featured on his off-the-court line of stylish t-shirts, rugby shirts, shoes and jackets for Holiday 2011 that go on sale this month.
Nike’s Web site for James’ “Always On” collection pays tribute to him with an advertising ode titled The Heart of a Lion:
Beat after beat. Game after game. LeBron James’ heart stays strong. The two-time NBA MVP has seen his fair share of battles. He’s done his time on the hardwood. In the gym. And around the neighborhood. With every victory the beast within grows stronger. More determined. Fearless. Always on.
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WRITTEN BY Â Michael McCarthy, USA TODAYÂ & FULL STORY HERE
