When it comes to tastes in automobiles, Europeans and Americans tend to be on opposite sides of the spectrum. Small trumps big. Manual over automatic. Car against truck. Black versus white. White is favorite color for automobiles, according to PPG data
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That’s right, automotive paint supplier PPG says 20% of new cars in North America were white in 2011, while black dominated Europe with 26%. The Asian market preferred the neutrality of silver, which colored 25% of vehicles sold there.
Truth be told, none of the three major global markets embraced any real colors, as white, silver, and black made up the top three in each region. In North America, the order was white-silver-black, Europeans had it black-white-silver, while Asians chose silver-white-black. White took over the top spot globally with, of course, silver and black tied for second. Last year, silver topped PPG’s list.
Perhaps the most important detail we found in PPG’s press release was this factoid: “40 percent of the automotive consumers said they would prefer a wider range of color choices.”
Full Story: Autoblog
