Audi’s latest ad campaign for the new 2012 A6 claims to want to make the road “a more intelligent place,” starting with asking drivers to pledge to be on their best behavior while behind the wheel. At the top of the German automaker’s list of sins is driving while drinking a latte, leading us to perceive the effort as only half serious.
Find Flex On Google+
(Notably absent from the list is “I will give my keys to a sober friend after consuming six liters of lager at Oktoberfest.”) Still, those who promise fealty to Audi enter a contest to win a trip to the Audi Sportscar Experience driving school, which we can guarantee is a lot more fun than the signing a pledge of, say, abstinence. More to the point, however, is another new initiative, the Road Frustration Index. It’s a clever mashup of data from Weather.com, traffic information from NAVTEQ, and Twitter feeds to show just how miserable life on the road is these days.
Full Story: Autoblog
