BMW will pick Sao Paolo, Brazil’s biggest city, as the site for its first car assembly plant in Latin America. Hit the jump to read the rest of the story.
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BMW’s supervisory board is set to approve in December plans to assemble cars in Sao Paulo “because all the important parts suppliers are there, ” Handelsblatt reported on Wednesday, citing company sources.
A BMW spokesman denied that the automaker had already made its choice, saying: “There is still no decision.”
BMW said in March it would likely this year approve plans to expand its production footprint to Latin America, where Brazil is already an important market for volume carmakers like Fiat, General Motors and Volkswagen.
For BMW, it remains a fledgling market with expected sales of 10,000 vehicles this year, almost negligible for a company forecasting volumes of over 1.6 million globally. The company is keen to expand quickly in emerging markets.
At BMW’s annual meeting in May, CEO Norbert Reithofer told shareholders that Brazil, Russia, India, Korea and Turkey — or BRIKT — was a group with dynamic growth and BMW was considering setting up another site in BRIKT on top of the assembly plant in Brazil.
