Seeing ribbons on cars is nothing new. And we’re not even talking about the gift-wrapping kind. We mean ribbons for causes, whether it’s “support our troops” or “bring them home”, or more often than not, in support of a cure for cancer. But while those are typically glued onto a car’s trunk-lid or a truck’s tailgate, Fiat and the Breast Cancer Research Foundation are taking things one step further with the 500 Pink Ribbon edition.

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The 250 special editions are distinguished by the dark pink stripe running along the flank (contrasting with the silver or white paint) and other pink accents aplenty: pink stitching on the seats, pink ribbons inside and out, pink ribbon keyfobs… lots of pink and lots of ribbons, in other words. Not quite as much as the 500 Pink edition, but more than enough to get a certain Cake song playing on repeat through our heads.

With an MSRP of $22,500, Fiat will donate $1,000 from the proceeds of each car sold to the BCRF, which could come to (get out the old abacus) as much as $250,000, but the automaker commits to donate at least $50,000 regardless of how many it sells.
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