Daimler may not be able to sell very many Maybachs, but there’s a flip-side to that equation: Rarity. Exclusivity. Qualities which a Maybach has in spades. But if every tycoon and magnate in your elite neighborhood already has one, and you want to stand out a bit (but not too much) from the crowd, you’re going to want something even more exclusive.
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Like the Edition 125! That exclamation mark – like the concept currently on display in Frankfurt – is part of the name, not added emphasis on our part, and helps underscore the claim which Daimler lays on the origins of the automobile which it now celebrates a century and a quarter later.
Full Story/pics: Autoblog
