Posted by Sabrina B. @gametimegirl
Tickets have yet to go on sale for the UFC’s maiden voyage on broadcast television, but the promotion can already boast a sellout in perhaps its most important indicator: television ad sales. Just one month after the UFC and FOX announced its seven-year deal will begin with a Nov. 12 event at the Honda Center in Anaheim, California, the network has already sold out all of its existing commercial slots for the show. The quick sellout is a positive sign that blue-chip, corporate sponsors are willing to test the waters. In turn, that should mean new opportunities for fighters as well. “We’ve gotten more credibility now because we’re on FOX with all these big sports leagues,” UFC president Dana White said. “The fact these guys are reaching out to these other sponsors and they’ve had a great response is big not only for us, but for the fighters, too. This will trickle down to everybody. It’s a big deal and yes, it’s been great and it’s only going to get better.” White and FOX Sports president Eric Shanks announced the ad sellout at a press conference launching the event at the W Hollywood Hotel in Hollywood, California. When asked what type of ratings FOX was expecting from the debut event, Shanks joked that “we have to beat the Two and a Half Men premiere from last night,” a show that drew nearly 30 million viewers. While he wouldn’t offer a specific number, he acknowledged that the ad sales are a positive indicator in the interest for the event. (Story Continues…) WRITTEN BY Mike Chiappetta & FULL STORY HERE