Brand Finance, a consulting agency specializing in brand valuation, has released its “Brand Finance Global 100” report ranking the world’s most valuable brands. Check out the top 9 most valuable tech brands in the U.S. after the jump!
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To create its ranking, the agency evaluates companies and awards points based on a brand value index, which is defined as “a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.”
Check out the 9 most valuable technology and IT brands based in the U.S. below:
9. eBay — Brand Value September 1, 2011: 9,420 Overall U.S. Rank: 41
8. Dell — Brand Value September 1, 2011: 11,246 Overall U.S. Rank: 33
7. Oracle — Brand Value September 1, 2011: 12,377 Overall U.S. Rank: 29
6. Amazon — Brand Value September 1, 2011: 20,885 Overall U.S. Rank: 15
5. Intel — Brand Value September 1, 2011: 23,491 Overall U.S. Rank: 14
4. IBM — Brand Value September 1, 2011: 35,981 Overall U.S. Rank: 4
3. Microsoft — Brand Value September 1, 2011: 39,005 Overall U.S. Rank: 3
2. Apple — Brand Value September 1, 2011: 39,301 Overall U.S. Rank: 2
1. Google — Brand Value September 1, 2011: 48,278 Overall U.S. Rank: 1
