While running surfing the web and clicking link after link I the site for Steve Stoute’s new book entitled The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. While making my way throught the site I found this post called 15 reasons people should pick up a copy of the book and now I share it with you. Make sure you pick up yor copy which is in stores now. Hit the jump to find out why this book is a good read.
@WiL

1. Find out what Academy Award-nominated filmmaker made a video for Grandmaster Melle Mel’s “White Lines” on spec that Sugar Hill Records founder, Sylvia Robinson, declined to use.

2. Learn who Stoute calls the Norman Rockwell of popular music.

3. Read about why LL Cool J was terrified after making “Going Back to Cali.”

4. Get the real story behind how Interscope Geffen Chairman, Jimmy Iovine, got “Nuthin’ but a ‘G’ Thang” on the radio when they initially refused to play it.

5. Wouldn’t you like to know why Stoute feels African-Americans are the best consumers in the world?

6. Discover the New York borough Tommy Hilfiger would drive through on his way home everyday to get fashion inspiration.

7. You’ll see the genius way Cyndi Lauper used the WWE to break her hit song, “Girls Just Wanna Have Fun.”

8. Aren’t you curious to know the reason Kanye West told Steve he knew that “Jesus Walks” would have no trouble getting spins?

9. You won’t believe which R&B singer refused to be in Will Smith’s “Men In Black” music video because she felt it’d hurt her credibility.

10. Learn how Reebok brass reacted when Stoute first recommended using Jadakiss for the Allen Iverson A5 sneaker commercial.

11. Want to know the biggest roadblock in getting Jay-Z to agree to do a deal with Reebok?

12. Understand from Steve’s perspective why the Sony Walkmen MP3 player was failure despite being an excellent MP3 player.

13. Get an insider account of the highly successful Sean John “Unforgivable” cologne launch.

14. In case you’re curious about which celebrities Hewlett Packard originally wanted to use for their “PC Is Personal” campaign, it’s in the book.

15. Steve reveals the artist that he was shocked to see on Eminem’s iPod playlist.