Posted by Sabrina B. @gametimegirl
Boxing legend Oscar de la Hoya has been dumped as brand ambassador for tequila Tres Generaciones following his spell in rehab, the New York Post reported Friday.
Beam Global Spirits & Wine announced the deal in May, shortly before the troubled former fighter sought help for his alcohol and cocaine addictions.
The drinks company said at the time that De La Hoya “epitomizes so many of the same traits and qualities of Tres Generaciones.”
But a representative of the firm told the Post on Friday that, “We have severed all ties with Oscar because of his personal issues.”
Beam Global said it was unaware of the problems in De La Hoya’s personal life and may seek reimbursement.
“We didn’t know he had these issues until we had announced the deal and money changed hands,” the representative said. “Those issues became clear shortly after, and so the deal never really got off the ground. We advocate responsible drinking. I suppose we should ask for our money back.”
