Land Rover will highlight ideas for updating the iconic Defender SUV with the DC100 (Defender Concept 100) study at the Frankfurt auto show. The British brand plans to introduce a fresh version of the rugged, boxy off-roader in 2015. Hit the jump to read the rest of the story.
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“We are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market,” said John Edward Land Rover’s global brand director.
Said Gerry McGovern, Land Rover Design Director, said: “Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century.”
Land Rover will unveil the DC100 concept in Frankfurt on September 13.
The brand has sold nearly 2 million Defenders since its launch in 1948 as the first mass-produced civilian off-roader.
