BMW of North America has named MDC Partners’ Kirshenbaum Bond Senecal & Partners as its lead agency for national brand creative, regional and dealer advertising in the United States.
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According to the contract terms, KBS&P will hang on to the account — which according to Kantar is worth an estimated $160 million — for a minimum of three years. The pitch didn’t affect BMW’s media agency of record, Interpublic Group of Cos.’ Universal McCann.
Full Story: Automotive News
