Last Night, G-Shock in conjunction with pro BMX rider and newest addition to the brands athlete team, Nigel Sylvester, hosted a blow-out launch event unveiling the G-Shock x Nigel Sylvester GD100NS-7 signature timepiece at the the Hotel on Rivington Penthouse in New York City.  Nigel received a dope gift from Dj Clark Kent, which was a pair of an exclusive Nike Lebron 8 v/2 ‘112’ . aka #popawheeliefresh. In attendance was Pharrell Williams, Ed Lover, Mayor, Joe La Puma & More. Check out photos after the jump…

Sylvester, a BMX icon and one of the most dominant athletes in the sport, has continued to captivate audiences with his impressive array of tricks and innovative street riding. He is one of the most visible links between the action sports world and the mainstream consumer market, as well as one of action sports most positive role models.
G-Shock is proud to release Nigel Sylvester’s Signature timepiece, the GD100NS-7. The stark white band and contrasting black face features the BMX pro’s signature emblazoned in red. Keeping true to Nigel’s need for a tough and durable watch that can also be worn as a fashion accessory, the GD100NS-7 is Shock Resistant and 200M Water Resistant.DJ Clark Kent entertained over 800 guests that included select media, tastemakers and brand friends. In attendance was Shingenori Itoh, CEO and President of Casio America, Inc., alongside Tadashi Shibuya, General Manager Timepiece Division Casio America, Inc. and pro BMX Casio G-Shock team rider Nigel Sylvester.