Steve Stoute will share the keys to his success in a new book titled “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy,” that is slated to be released in September. Hit the jump to read the rest of the story.
Funk Flex

The 320-page, hardcover book, which will be released through Gotham Books, draws from case studies conducted by his company, Translation.

The company, which counts Jay-Z among its shareholders, has created a number of successful campaigns for Fortune 500 companies like Reebok, McDonald’s, State Farm, Bing, Verizon, Chevrolet and numerous other businesses.

“The Tanning of America” presents an insider’s view on how Hip-Hop music in particular, has helped reinvigorate the American dream.

According to a press release provided to AllHipHop.com, Steve Stoute “shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns – including the election of Barack Obama – to illustrate the power of the Tan generation.”

Steve Stoute’s book “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy,” is due in stores on September 8th, 2011.

AHH