Jim Farley head of global marketing, sales and service at Ford Motor Co. is trying to smooth things over with the folks at General Motors. In a pre-publication excerpt from the book Once Upon a Car by New York Times reporter Bill Vlasic, Farley did some trash-talking about his crosstown rivals. Hit the jump to read the rest of the story.
Funk Flex

“We’re going to beat on them, and it’s going to be fun,” the book quotes Farley as saying. “F*** GM,” he said. “I hate them and their company and what they stand for. And I hate the way they’re succeeding.”

And he added: “I’m going to beat Chevrolet on the head with a bat. And I’m going to enjoy it.”

But in a meeting with reporters Tuesday, Farley said he had called GM marketing chief Joel Ewanick to a apologize.

“No one respects the competition more than Jim Farley,” he told reporters at an industry conference in Traverse City, Mich., sponsored by the Center for Automotive Research. “I told them I respect what they’ve done.”
AW