Posted by Sabrina B. @gametimegirl

Hope Solo will join Gatorade’s powerful promotional arsenal after signing a multiyear marketing deal with the beverage company.

The Gatorade deal marks the second major endorsement for the standout goalie who helped the U.S. women’s national team finish second in the 2011 FIFA Women’s World Cup. Earlier this month, she joined teammates Abby Wambach and Alex Morgan in signing one-year deals with Bank of America.

A Gatorade representative would not reveal how they intend to use the 30-year-old Solo in the company’s marketing, confirming only that Solo is part of Gatorade’s push to diversify its athlete base. The company recently signed deals with U.S. men’s goalie Tim Howard, swimmer Ryan Lochte and female surfer Coco Ho.

Industry sources peg the deal in the low six-figure range per year.

Richard Motzkin of Wasserman Media Group, who has represented Solo for 10 years, said he and Gatorade began discussing a possible deal before the World Cup started, but he described interest in her after the World Cup as “staggering.” He hinted that more individual deals are on the horizon, but would not discuss details.

“Being on the cover of Sports Illustrated helped her awareness with the general public,” Motzkin said. “She has an opportunity to become well-known not just in the soccer scene, but in the public mainstream as well.”

WRITTEN BY ASN & FULL STORY HERE