BMW AG today unveiled concepts of electric and hybrid vehicles that will go into production and be marketed under its new i subbrand — the i3 city car that goes on sale in 2013 and the i8 sports car due in 2014.

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The cars are “born electric,” BMW said, and designed as alternative fuel vehicles from the ground up.

“We are marking another milestone in the history of the BMW Group. As chairman of the board and an engineer myself, I am very proud of this project,” CEO Norbert Reithofer, said in a statement before the vehicles’ premiere in Frankfurt.

BMW plans to introduce additional i models down the road as part of a major push to meet stricter fuel economy and emissions standards around the globe.

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