Elliot Handler, a co-founder of the Mattel toy company and the man who gave BARBIE her name has passed away at the age of 95. RIP!! Details after the jump.

Marisa Mendez

Handler’s caretaker tells TMZ … Elliot had a medical emergency last night … and eventually died from heart failure.

Elliot’s wife CREATED the Barbie Doll back in the ’50s … and Handler named the doll after their daughter Barbara.