Today, everyone’s favorite convenience store will ring in their 84th birthday with their yearly tradition…free slurpees. If you haven’t noticed, the date is 7/11, and what better way to celebrate than an ice cold frozen drink! Go into any of your local 7Eleven’s today and be greeted with a free 7.11oz Slurpee….just don’t drink it too fast!! Brain freeze!!!! A little more about what else to expect at 7Eleven today after the jump.
“Slurpee-brations†and 7-Eleven birthday parties will be held at select stores with music, entertainment, prizes and food sampling, and Slurpee-mobiles will provide free samples at select 7-Eleven stores across the country.
“7-Eleven Day and giving away free Slurpee beverages is our way of thanking customers for their patronage throughout the year and showing appreciation for their support,†said Jesus Delgado-Jenkins, 7-Eleven’s senior vice president of merchandising, marketing and logistics.
â€Five million is the most Slurpee drinks we’ve ever given away in a day; just two years ago, we handed out 3 million,†he added. “7-Eleven Day is synonymous with free Slurpee day, because of how popular the Slurpee giveaway has become. We’ve been serving free Slurpees on July 11 since our 75th birthday in 2002, and it continues to be a hit with customers. People start asking about it in the Spring. Even without the 5 million free Slurpee drinks, July is the biggest month of the year for Slurpee sales. What better drink for the hottest month of the year.â€
July 11 marks the day that the world’s No. 1 convenience retailer observes its birthday and other company milestones. 7-Eleven, the world’s first convenience store, began its run in 1927 when a Southland Ice Company employee started selling bread, milk and eggs on an ice dock in a Dallas suburb. Since that inauspicious start, “convenience†has become big business. The small ice company has grown into a major international retailing chain with 8,600 7-Eleven stores in North America and approximately 41,500 stores worldwide.
