We have to wonder what it’s like to be in automotive advertising. It can’t all be fun and games, but the thought of sitting around, dreaming up a hair-brained stunt and then seeing said exercise come to life must be some kind of thrill. BMW has just released a new spot for the company’s 1 Series M Coupe, and it involves plenty of rolling expanses of asphalt, heaping helpings of tire smoke and more than a little car control. The premise is pretty simple: a lone 1 M Coupe is left to slide around on an airfield until the driver feels comfortable enough to begin threading the vehicle through a set of concrete walls.
Each wall has a cut out just large enough to fit the coupe. Drama ensues.
Now, we hate to go all internet on the fine folks at BMW and drop a fake bomb here, but those walls look to be tinged with more than just a little CG. Still, we’ll be the first to apologize if BMW actually trusted a driver to thread the needle over and over again with the company’s newest creation.
autoblog
