Posted by Sabrina B. @gametimegirl

I’m sure our ‘all knowing fashion guy’ @DJJUANYTO will update you as more details are released!

The Miami Heat superstar is partially bankrolling a planned luxury lifestyle concept store called “Unknwn” that’s slated to open in Miami this fall. 

With James now three victories away from his first NBA title, the Nike endorser is expanding his business portfolio via a financial stake in a planned retail store owned by Chris Julian and other investors. Details via a media alert Thursday:

On the heels of a stunning Game 1 victory over the Dallas Mavericks Tuesday night and on the brink of a possible first championship, NBA MVP, business mogul and fashion icon LeBron James has announced that he will launch a new, modern luxury concept store in Miami for fall 2011. The store, which will open with a mix of apparel, footwear, printed materials and lifestyle accouterments, with featured brands to include A.P.C., Original Fake and Nike Tier 0 product, will be called Unknwn.

WRITTEN BY Michael McCarthy, USA TODAY & FULL STORY HERE