There isn’t a Trent Reznor score attached to this story, but Toyota must’ve finally received The Social Network courtesy of its Netflix queue. The automaker has announced that it’s creating a virtual online hangout of its own. Dubbed Toyota Friend, the service will connect Toyota owners with a shared love for the Japanese automaker.
Toyota has teamed up with cloud computing solutions company Salesforce.com. One of the tech firms products is called Salesforce Chatter, which is a private social network designed to allow a specific group to communicate. For the automaker’s purposes, Toyota Friend will allow vehicle owners to interact with dealers, the manufacturer and each other. In fact, Toyota Friend will even connect owners to their cars by tapping into the vehicles telematic systems.
Initially, Toyota Friend will roll out to Japanese customers. Specifically those that have purchased 2012 model year electric vehicles and plug-in hybrids.
This partnership involves more than shared technology. Toyota is investing 442 million yen (approximately $5.4 million USD) into the company that oversees the application of the automaker’s global cloud computing development, which is called Toyota Media Services. Salesforce is supplying 223 million yen ($2.7 million USD). Additionally, Microsoft has agreed to provide 335 million yen ($4.1 million USD) as part of the recently announced strategic partnership between the computing giant and Toyota.
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