Posted by Sabrina B. @gametimegirl

Brand it like Beckham.

That’s what David Beckham and his business partner, Simon Fuller, are gearing up to accomplish this year with the launch of a men’s bodywear line, a new men’s fragrance from license partner Coty Inc. and a number of other projects on the drawing board — all capitalizing on the global commercial appeal of the world’s best-known soccer star.

The L.A. Galaxy midfielder has been busy working with a design team for his long-rumored bodywear line, confirmed Beckham to WWD. The new fragrance, called Homme by David Beckham, will be in stores this September. It joins existing scents David Beckham Instinct, which launched in 2005, and Intimately Beckham, a his-and-hers duo with wife Victoria Beckham, which was introduced in 2006.

“It’s not my natural inclination to see myself as a brand, I’m just a person who has been fortunate to explore other interests and passions outside of the game I love,” said Beckham of his upcoming off-field ventures with Fuller. “I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished.”

WRITTEN BY David Lipke & FULL STORY HERE