NBA Star LeBron James to Represent Renowned Watch Brand on International Stage and Collaborate on Exclusive Limited-Edition Watch as well as Philanthropic Efforts. LeBron James, just named to be the AUDEMARS PIGUET’s new brand ambassador . At the launch party, James was joined by fellow Miami Heat’s teammates Chris Bosh, Juwan Howard, along with former New York Mets Mike Piazza, over 200 guests gathered at SoHo Beach House in Miami. You will see LeBron James appear in multiple advertising campaign with AP during the NBA Playoffs.

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Via Audemars Piguet

Le Brassus, Switzerland (April 10, 2011) Audemars Piguet is delighted to announce the appointment of NBA basketball player LeBron James as the new global brand ambassador. Audemars Piguet, the world’s oldest watch manufacturer still in the hands of its founding families has chosen LeBron for his commitment to excellence, skilled technique and unwavering generosity – values shared by these two legends.
In addition to representing the brand on the international stage, LeBron will collaborate with Audemars Piguet to create a special limited-edition watch. LeBron has decided to donate the proceeds from any future auctions of his timepieces to his namesake charity, the LeBron James Family Foundation and its children’s related activities. This partnership is another chapter in Audemars Piguet’s long-standing tradition of philanthropy.
LeBron proudly joins an elite roster of brand ambassadors including race car icon Michael Schumacher, Leo Messi who is currently considered the best football player in the world, cricket legend Sachin Tendulkar, and top professional golfers such as Lee Westwood, Graeme McDowell, Rory McIlroy and Vijay Singh.

“Audemars Piguet and I strive for excellence in all our endeavors,” said LeBron. “I am honored to be the next global brand ambassador and join the ranks of industry greats who have previously represented the brand. “I am also excited to collaborate with AP on an exclusive timepiece that will be the ultimate symbol of our partnership,” adds LeBron.

“LeBron James is a gifted athlete and an exceptional humanitarian. His mission truly mirrors ours and we are delighted to welcome him to the Audemars Piguet family,” said Philippe Merk, CEO of Audemars Piguet.