Casio announced today they will be enlisting the help of both Nicki Minaj and The Roots to kickoff and celebrate the launch of their new camera, the Casio TRYXâ„¢. Both Nick and the Roots will take the stage TRYX OUT: NYC 2011 on April 7th at the Best Buy Theater in NYC.
“Casio is thrilled to have Nicki Minaj help us launch TRYX here in the U.S.,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “Just as Nicki brings a unique, exciting and fresh perspective to the world of hip-hop, Casio looks to do the same with TRYX and the digital imaging industry. Nicki’s enthusiasm adds tremendous value to TRYX OUT: NYC 2011, and the unquestionable ‘wow’ factor of her performance will help make this the ultimate launch event befitting such a game changing product.”
“Casio sure knows how to design a camera,” said Nicki Minaj. “I’m excited to be part of the TRYX OUT: NYC 2011 launch party and look forward to working together with Casio to make sure this camera gets the party it deserves! With a TRYX in my hand, there’s no doubt that I’ll be able to take incredible images and video on tour and beyond.”
“We are excited to perform at the launch event for the Casio TRYX,” said Questlove. “From what I hear, the camera has a state-of-the-art, innovative design, and I’m eager to get a chance to see it myself.”
For ticket info to this event, go to www.facebook.com/casiocameras.
