The new Lancia Thema is little more than a rebadged Chrysler 300, which gives Lancia a clear opportunity to celebrate the merger with an ad that references not only the Italian marque’s history, but Chrysler’s as well.

@funkmasterflex

The first allusion in the ad is not to the original Lancia Thema, but to the 1950s Chrysler 300 – a bold move for Lancia. Despite the fact that there is very little Lancia to the new Thema, the addition of Chrysler’s pedigree to its marketing campaign is an interesting move.