We’ve seen lots of ways for an automaker to unveil a new car. They can do it online, at a special event, at an auto show. They can show us sketches and spy shots, they can give us a full array of photos, or they can make it all a big surprise when they pull back the sheet live in person. But this has got to be a new one: Opel has given us our first look at its latest concept car via hologram.
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Well, not quite. It’s not like we’re looking at the hologram right now. What we’re looking at is a picture of a hologram, ostensibly generated by an iPad held by Opel/Vauxhall’s design chief Mark Adams. But that’s not the point: the point is that GM’s European and British subsidiaries will be unveiling this new concept next week in Geneva, and we won’t need a hologram or an iPad to see it.
The show car is called the Zafira Tourer Concept, and serves as a preview for the next generation of minivan based on the Corsa. It’s one of several new debuts for Opel at the European expo, joining the production Ampera (the overseas version of the Chevy Volt) and facelifted versions of both the Antara crossover and Corsa hatchback.