Posted by Sabrina B. @gametimegirl
Power Balance LLC has reached a five-year agreement to purchase the naming rights for the Sacramento Kings’ arena.
The venue, currently known as the Arco Arena, will become the Power Balance Pavilion on March 1, according to a joint news release from the sports-bracelet-maker and Maloof Sports & Entertainment, which owns the Kings and the building.
Financial terms of the deal weren’t disclosed. Arco, which is ending a 25-year relationship with the organization, has been paying about $750,000 a year for the naming rights, according to the Sacramento Bee newspaper in California’s capital city.
Bracelets made by Power Balance have been spotted on soccer player David Beckham, New York Yankees’ third baseman Alex Rodriguez and Hollywood celebrities Robert De Niro and Sean “Diddy†Combs.
Written by Mason Levinson & Full Story here
